Santa Cruz & Silicon Valley Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

July 23, 2021

EF HOMES SANTA CRUZ JULY 2021 MARKET WATCH

HOW TO PRICE YOUR HOME RIGHT

We are in the middle of summer and not only is the weather hot, but the real estate market still is too! The trend we typically see during summer months is that some potential buyers are out traveling or are possibly taking a break due to “buyer fatigue” they’ve experienced during spring. This means that the buyers still out there are serious and ready to put in strong offers, but one of the most important things to cover is pricing your home correctly! You may have just seen neighbors sell their house for top dollar. What you don’t want to do is list your house at that same point or even higher because it might signal to buyers that the ultimate sales price may be out of their range. First we need to compare the condition of your house vs. the house that just sold nearby. Theirs may have been in a spectacular, freshly renovated state and maybe yours needs some touch ups.

 

That’s where we come in to guide you through a pricing strategy and to help you decide what improvements may be worth completing. Our Ready to Sell Program offers sellers $75,000+ at 0% interest to cover updates and repairs to get your house in top shape!

 

Thank you for letting me be your real estate resource.

-Erick Fernandez

 

 

REAL ESTATE RESOURCES

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

 

Posted in Market Updates
July 23, 2021

EF HOMES SOUTHBAY JULY 2021 MARKET WATCH

 

THE ART OF THE DOWNSIZE

We’re seeing a noticeable uptick in those wanting to downsize their way to southern Santa Clara County as well as Santa Cruz County (Watch Our Santa Cruz July Market Watch) to escape the masses and enjoy the tranquility of nature and recreational destinations. And with this extremely HOT market and super-low inventory, this mission can be quite the adventure. We’ve been helping many of those people wanting to make the move, and many of them have faced the hurdle of getting their home ready to sell...problem solved, we have an entire program that gets your property looking spectacular!

 

Whether it’s an outdated kitchen or bathroom or possibly landscaping and floors, our "Ready To Sell" program is exclusive to EF Homes and Keller Williams. You now have the option of applying for 0% financing in either a loan up to $75k or accessing your home's equity, which could increase that amount quite a bit. Either way, your financing will be paid back when your home sells PLUS the whole construction process is taken off your hands by our team.

 

This transformation can include: 

 

Exterior/Interior Paint

Roof Repair

Bathroom / Kitchen Enhancements

Repair / Replace Flooring

Cosmetic Renovations

Overhaul Landscaping

 

Thank you for allowing me to be your real estate resource.

-Erick Fernandez

 

REAL ESTATE RESOURCES

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

 

 

Posted in Market Updates
July 23, 2021

EF HOMES B2B JULY 2021 MARKET WATCH

While inventory has reached drastically low levels that haven’t been seen for decades across the Greater Bay Area, here in highly-coveted Santa Cruz County, those stats are taken to extremes. Not to worry as we have the inside track for clients of yours looking for that downsized dream home by the beach or in the redwoods. We’ve made it easy for your clients to explore this diverse county with a variety of resources ranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and ADU resources that will put your clients ahead of their competition, all are listed below.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource.

- Erick Fernandez

 

BUYER RESOURCES

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

 

July 20, 2021

HOW TO STAGE YOUR HOME TO SELL SERIES

 

Welcome to Part 1 of 3 in our series on how to strategically stage your home when selling in this SUPER HOT market. While virtual staging is relatively inexpensive at about $35/room, the return on investment in actually staging your home can ranging from 15x-30x the expense. This is purely out of providing an experience that allows potential buyers walking through the front door with the WOW factor that an empty home doesn’t command. Be sure to watch our next two videos below on the logistics and curb appeal aspects of staging...the bonus is that this part of selling your home is covered by our Ready To Sell program, that provides you 0% financing in the form of a loan or line of credit that you pay back when your home sells (kitchens, bathrooms, roofing and more are covered too).

 

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Next up, is part 2 of 3 in our series on how to strategically stage your home when selling in this SUPER HOT market. You might be wondering if you need to move out or stay put when staging your home...we can certainly assist you in either scenario, but staying in one of our preferred AirBNB’s while workers and potential buyers come and go, might be appealing.

 

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In part 3 of our series, we cover outdoor staging or curb appeal as the coveted first impression that guides the rest of potential buyers’ mindset when exploring your home. We have this down to the point where you hand us your keys and your landscaping will literally, magically change almost overnight.

 

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We hope you enjoyed our Staging Series, as a bonus, here are some additional resources whether you're selling or buying:

 

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for allowing me to be your real estate resource!

 

-Erick Fernandez

 

Posted in Sellers
June 25, 2021

EF HOMES B2B JUNE 2021 MARKET WATCH

 

Hello Industry friends and colleagues, welcome to the Industry version of our June 2021 Santa Cruz Market Watch, where this month’s headline really is the impact that the ADU is having on this RED HOT real estate market. For Santa Cruz buyers, the ability to add an income-producing unit onto a property can easily shake off the sticker shock of that dream home they’ve just found.

 

In some cases, there are pockets of Santa Cruz County where homes with ADU’s outnumber those without and there’s a good reason for that. It’s because of the format of homes where a small home naturally comes with a large backyard or property whereas other neighborhoods might have larger homes and smaller acreage.

 

For many parts of Santa Cruz, the ADU factor is a game changer for buyers. Below, you'll find some great tools and resources related to ADU’s in the Santa Cruz region including an address tool that allows you to see what the regulations and details are for that specific property that your buyers may be interested in.

 

Recent Lookout Santa Cruz Article

Santa Cruz County Planning Dept. For ADU's

Enter Your Address ADU Tool

Local Co. Specializing in ADU's

 

PLUS, we have links to our mortgage and home value calculators as well as Up-to-the-Minute neighborhood property listings to give your clients a good idea of what’s available.

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for allowing me to be your real estate resource!

 

-Erick Fernandez

 

 

June 25, 2021

EF HOMES SANTA CRUZ JUNE 2021 MARKET WATCH

 

Welcome to our June 2021 Santa Cruz Market Watch episode, where this month’s headline really is the impact that the ADU (Additional Dwelling Unit) is having on this RED HOT real estate market. For buyers, the ability to add an income-producing unit onto a property can easily shake off the sticker shock of that dream home you’ve just found. And for the seller, this can easily add marketability to your home for anyone ranging from first time home buyers to those looking for an investment opportunity.

 

In some cases, there are pockets of Santa Cruz County where homes with ADU’s outnumber those without and there’s a good reason for that. It’s because of the format of homes where a small home naturally comes with a large backyard or property whereas other neighborhoods might have larger homes and smaller acreage.

 

For many parts of Santa Cruz, the ADU factor is a game changer for all parties, and municipalities are making it easier to add these to the equation. Below, you'll find all the tools and resources related to ADU’s in the Santa Cruz region including an address tool that allows you to see what the regulations and details are for that specific property.

Recent Lookout Santa Cruz Article

Santa Cruz County Planning Dept. For ADU's

Enter Your Address ADU Tool

Local Co. Specializing in ADU's

 

PLUS, we have links to our mortgage and home value calculators as well as Up-to-the-Minute neighborhood property listings:

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for allowing me to be your real estate resource!

 

-Erick Fernandez

 

 

Posted in Market Updates
June 25, 2021

EF HOMES SOUTHBAY JUNE 2021 MARKET WATCH

 

Welcome to our June 2021 Southbay Market Watch episode, where this month’s headline really is the impact that the ADU (Additional Dwelling Unit) is having on this RED HOT real estate market. For buyers, the ability to add an income-producing unit onto a property can easily shake off the sticker shock of that dream home you’ve just found. And for the seller, this can easily add marketability to your home for anyone ranging from first time home buyers to those looking for an investment opportunity.

 

Throughout the Southbay and Silicon Valley, the ADU factor is a game changer for all parties and municipalities are making it easier to add these to the equation. Here are some tools and resources related to ADU’s in the Southbay including an address tool that allows you to see what the regulations and details are for that specific property.

 

Santa Clara County Association of Realtors ADU Resource

Santa Clara County Assessors Office ADU Resource

ADU Article by San Jose Spotlight

Santa Clara County: Enter Your Address ADU Tool

 

PLUS, we have links to our mortgage and home value calculators as well as Up-to-the-Minute neighborhood property listings.

 

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

And if you’re curious about the very commutable Santa Cruz market and its affordable options in the redwoods or by the coast, be sure to search the latest listings and watch our Santa Cruz Market Watch.

 

Thank you for allowing me to be your real estate resource!

 

-Erick Fernandez

 

 

Posted in Market Updates
June 23, 2021

READY TO SELL PROGRAM LAUNCH IS HERE

 

30 SECOND OVERVIEW

 

Has the thought of putting your home on the market crossed your mind, but that outdated kitchen or bathroom is holding you back from getting top dollar like your neighbors just did? Well, we have you covered, enter our "Ready To Sell" program that's exclusive to EF Homes and Keller Williams. You now have the option of applying for 0% financing in either a loan up to $75k or accessing your home's equity, which could increase that amount quite a bit. Either way, your financing will be paid back when the home sells and the whole construction process is taken off your hands by our team.
Ranging from painting your interior or exterior to kitchen & bathroom improvements as well as roofing repairs...you'll be able to transform your property.
BEFORE
AFTER
WHAT YOU CAN DO
Exterior/Interior Paint
Roof Repair
Bathroom / Kitchen Enhancements
Repair / Replace Flooring
Cosmetic Renovations
Overhaul Landscaping
We're here to help and can't wait to explain the details, we're extremely excited and look forward to making this a game changer for your home. Feel free to call or text us at (831) 247-0477 or email Erick at Erick@EFHomes.com. 
Posted in READY TO SELL
June 18, 2021

EF Homes Moves to Capitola

 

HUGE NEWS FROM EF HOMES: We're 100% ecstatic to share the news that EF Homes is moving to it's new upper Capitola Village headquarters in the coming weeks. One of our new neighbors, Gayle's Bakery might be on your list of favorites and lucky for us, we're next door! We'll soon have our state-of-the-art office, aka one-stop-shop for all things real estate ready for your visit, until then, feel free to peek in the windows or call us with any questions that pop up so we can guide you through this SUPER HOT market.

We mention in the video we have 2 big news announcements, and you might be curious on the second, which is our exclusive Keller Williams "Ready to Sell" program that allows homeowners to access a completely turnkey way to update their home without the fuss to ensure your home sells at top dollar. Stay tuned, our next video has all the details that will literally knock your flip flops off...we're blown away every time we tell a homeowner about it.

 

In the meantime, be sure to check out our online tools to help with your real estate journey as we're always happy to speak with you about your specific situation at (831) 247-0477 or Erick@EFHomes.com.

 

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Posted in EF Homes News
May 21, 2021

SOUTHBAY MARKET WATCH MAY 2021

HERE'S WHAT THE MARKET IS TELLING US

As an active realtor in the South Bay market, I spend a great deal of time in Silicon Valley. I've been seeing it evolve and I'm sure you've heard that the market is up and because I split my time between Santa Cruz and the Southbay, I witness on a daily basis, how these two markets mix constantly. So what we're seeing over in the Southbay is rents are up and people are flocking to the area. So we're seeing inventory get soaked up at record levels, and that's creating high prices. But more importantly, it's affordable.

Unemployment is very low, salaries are up. So this kind of makes everything come together. And what people are looking for now is that whole balance, work life balance where they can have that home office, get their work done and get outside, go for a hike, all these things that kind of lead to a better lifestyle.

So that's kind of the trend that's going on. And I'm seeing it firsthand, for my clients in Campbell recently, with a property recently over in San Jose that the south end just created for them, the perfect lifestyle where they could get out of their condo in a tight little neighborhood. And you have a little bit more space to enjoy the outdoors. This is a perfect example, that if you reach out to me, we can talk about that. Maybe you have some questions I'm happy to answer. The market, market is very strong, but there's opportunity out there for buyers. And maybe you're a seller wondering what's in it for me, or you might need to move because you've got grandchildren out of the area that you want to get closer to.

We can help you there, too. We've got an exclusive ready to sell program that's going to be launching in the next couple of days. We'll have some updates on that, so tune in to our newsletter.

Just let us know if you need assistance in answering questions on your specific situation, we're here to help. Call or text us at (831) 247-0477 or email me at Erick@EFHomes.com.

We have lots of resources for you too, including:

HOME VALUE CALCULATOR

MORTGAGE CALCULATOR

LISTINGS BY NEIGHBORHOOD

Posted in Market Updates