February 2023 MARKET WATCH: The Market Continues To Ramp UP!


Most people think of Spring once we hit March or April, but here in the Santa Cruz County real estate market, it’s already here! As predicted, the pool of buyers that were on hold during our crazy, stormy winter are now out in droves. So if you’re one of them, it’s time to check in with us so you can easily compete for that dream home that popped onto the market yesterday. And if you’re entering the market as a seller, it’s time to fast track getting your place in tip top shape and we have a brand new tool for that too, it’s our Keller Concierge, which essentially taps into our Keller Williams group’s interior design division. With the most popular colors, staging and visual transformation planograms in hand, our popular Ready to Sell program with 0% loans payable with earnings at the close of your sale, you can get that curb appeal, new roof or kitchen refresh taken care of to get top dollar.


This hyper-dynamic market is just getting revved up so all you need to do is contact us to have us help you navigate it all.




We hope you enjoyed this edition of Market Watch. Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.


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Thank you for letting us be your real estate resource!

-Erick Fernandez