December 2023 MARKET WATCH


We get asked all the time if Santa Cruz County is still affordable, and if Santa Cruz is still a great place to live. While we’re just minutes away from Silicon Valley, our real estate market definitely bucks the trends the headlines are telling you. In this edition of Market Watch, we break down the stats and tell the story of what’s actually going on, for both buyers and sellers.



0:10 Median Sales Price Broken Down

0:48 November 2022 vs. November 2023

2:37 Most Expensive Santa Cruz Home Sales

3:19 Is Santa Cruz County Still Affordable?


4:50 How To Find A Home Under $1M In Santa Cruz


It doesn’t matter which side of the deal you’re on, we’re here to guide you through this market and we recognize everyone’s situation is different, so we recommend getting in touch with us sooner than later so we can strategically prepare you for your jump into real estate. Whether you’re a first time buyer or a veteran seller, let’s chat and make sure you’re using all the resources you have available to you.


We hope you enjoyed this edition of Market Watch. Have you checked out our library of resources, including our READY TO Sell program allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more so you can sell your home at top value. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.


Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week. Our has all the resources we’ve mentioned waiting for you.


Thank you for letting us be your real estate resource!

-Erick Fernandez



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