Santa Cruz & Silicon Valley Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

Nov. 21, 2022

[industry edition] GET TO KNOW SANTA CRUZ COUNTY

 

We hope you’ve had the opportunity to catch an episode or two of our Explore Santa Cruz County series as well as some of our resources your clients can take advantage of as they discover our region. We invite you to send a quick text or email or even drop by our conveniently-located Capitola office if you’re in town visiting for the holidays. 

 

We have numerous intricacies that impact buying a home or property in our county and we welcome the opportunity to guide you and your clients through the process so it's a completely seamless transition and would enjoy the opportunity to chat and get to know each other to help make that potential, future referral transaction even more seamless.

 

As your go-to Santa Cruz County referral partner, we’re all about supplying you with local intel to keep your clients informed in their coastal and mountain property search. We love making the referral process very turnkey with your clients and we’re happy to navigate our region together, we’re experienced in properties ranging from vineyards to coastal luxury and everything in between.

 

We’ve developed a variety of resources ranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and Fire Protection resources which will give your clients an edge when considering their next property in our area.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource and we look forward to meeting you and please do reach out if you're visiting our area.

 

- Erick Fernandez

 DRE# 01856066

 

 

Posted in Industry Resources
Nov. 17, 2022

NOVEMBER 2022 SANTA CRUZ COUNTY MARKET WATCH

 

DON’T SLEEP ON DECEMBER 

NOVEMBER 2022 MARKET WATCH:

Buyers, This Is An Immense Opportunity!

 

All right, the holidays are upon us and while the majority of buyers pressed the big ‘ol pause button on their house hunting, there are serious sellers waiting for you to drop your offer into their inbox. If you want to have the best chance possible at getting the pick of the litter without the competition, the time is now to jump in head first as this only happens two months out of the year. Over the last 15 years, the number of buyers we’ve helped secure their dream home with relative ease is plentiful because of this simple focus on timing. And if you’ve seen our recent videos, there’s a definite opportunity right now so it’s worth a discussion to crunch the numbers and take a strategic approach…let’s start the conversation and we’ll make sure you have a VERY Happy Holiday season.

 

We hope you enjoyed this edition of Market Watch. Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.

 

Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week. Our Vlog Bio or EFHomes.com/blog has all the resources we’ve mentioned waiting for you.

 

Thank you for letting us be your real estate resource!

-Erick Fernandez

 

 

Posted in Market Updates
Nov. 7, 2022

LET'S MAKE A DEAL: 2 Part Series For Buyers & Sellers

 

The negotiations of buying and selling a home right now have definitely changed and many times it factors incentives into the picture on both sides of the deal. Whether it’s rate buy downs or making an unusual ask, nothing is off limits given our unique landscape here in Santa Cruz County.

 

PART 1

 

PART 2

 

 

BONUS

 

We hope you enjoyed Part 1 and 2 documenting how negotiations have changed given the dynamic climate in our market. Feel free to message us to get the specifics on what’s possible for your situation, we’re always ready to talk shop with you.

 

 Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.

 

Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week. At EFHomes we have all the resources we’ve mentioned waiting for you.

 

Thank you for letting us be your real estate resource!

-Erick Fernandez

 

 

Posted in Buyers, Resources, Sellers
Nov. 4, 2022

[industry edition] EXPLORE SANTA CRUZ COUNTY: Hiking Hot Spots

 

When it comes to stepping out on the coveted dirt trails of Santa Cruz County to hike and bike, they’re literally minutes away from just about every resident’s home…many can find trails just a few steps from their front door. Escaping the busy lifestyles we all have is essential and if your clients are battling the masses of Silicon Valley or they’ve just received a job offer there, Santa Cruz County could be the essential, calming ingredient to the next chapter in their life.

 

As we mention in this video episode, here are a couple great resources to access the many parks in our region that have amazing access to peace and quiet.

 

Top 5 Hikes from Visit Santa Cruz County

71 Diverse trails from AllTrails.com

 

As your go-to Santa Cruz County referral partner, we’re all about supplying you with local intel to keep your clients informed in their coastal and mountain property search. We love making the referral process seamless with your clients and we’re happy to navigate our region together, we’re experienced in properties ranging from vineyards to coastal luxury and everything in between.

 

We’ve made it easy for your clients to explore this diverse county with a variety of resources ranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and Fire Protection resources that will give your clients an edge when considering their next property in our region.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource.

 

-Erick Fernandez

Posted in Industry Resources
Oct. 28, 2022

OCTOBER 2022 SANTA CRUZ COUNTY MARKET WATCH

YOU HAVE OPTIONS IN SANTA CRUZ REAL ESTATE

OCTOBER 2022 MARKET WATCH:

It’s Not So Grim, Options Definitely Do Exist

 

Like we always say, the Santa Cruz market is a bit different than the rest of the Greater Bay Area…it’s different here and the stats reflect it. Whether it’s creative financing options you never knew existed or maybe it’s the “starter home redefined” that gets you that slice of beach house or mountain retreat living you’ve been dreaming of, you definitely have options. Having filmed this video with newly constructed condos on one side of me and decades-old, but updated homes on the other, these homeowners have 10,000+ acres of State Park Forest directly down the street while having a brand new village and community gathering spot 1 block away in Aptos Village. A quick chat with us will shine a light on all your options so what are you waiting for?

 

We hope you enjoyed this edition of Market Watch. Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.

 

Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week.

 

Thank you for letting us be your real estate resource!

-Erick Fernandez

 

 

Posted in Market Updates
Oct. 17, 2022

[industry edition] EXPLORE SANTA CRUZ COUNTY: Commute Drive Times

 

There’s a reason why Silicon Valley’s executives have chosen Santa Cruz County as their personal headquarters. The ability to get to their corporate office in Silicon Valley is quick and easy. If you have clients that are relocating to the Bay Area and their new “gig” is anywhere in southern San Mateo County or better yet, Santa Clara County, their commute could fit right in as average if not, well below average. 

 

Are they working at Netflix? That commute from Scotts Valley clocks in at about 25 minutes. A somewhat well-kept secret, our region lets them live the beach or mountain lifestyle with quick access to the office after that morning surf session. Throw in the corporate “Lux Bus” commutes many employers have from Santa Cruz/Scotts Valley and their commute will be hyper-productive as they roll through the redwoods. Our region is diverse so be sure to have your clients check out our Spotlight Series focusing on each of our areas throughout our county.

 

As your go-to Santa Cruz County referral partner, we’re all about supplying you with local intel to keep your clients informed in their coastal and mountain property search. We love making the referral process seamless with your clients and we’re happy to navigate our region together, we’re experienced in properties ranging from vineyards to coastal luxury and everything in between.

 

We’ve made it easy for your clients to explore this diverse county with a variety of resources {indusranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and Fire Protection resources that will give your clients an edge when considering their next property in our region.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource.

 

-Erick Fernandez

Posted in Industry Resources
Oct. 3, 2022

[industry edition] EXPLORE SANTA CRUZ COUNTY: Farmers Markets

[industry edition] - EXPLORE SANTA CRUZ COUNTY: Farmers Markets Everywhere!

 

Santa Cruz County is lucky to have a bountiful amount of fresh produce being grown throughout our region, hence, a thriving food and restaurant scene. Just about any day of the week, you’ll be able to walk, bike or quickly drive to a popular farmers market. They’re sprinkled throughout our county and many of our food destinations pride themselves on sourcing local ingredients. So get those reusable bags ready and load up!

 

Here’s the latest map and schedule of markets as you and your clients use our many resources to get up to speed with all that our area has to offer. And if you’re curious about some of our recent spotlights of hidden enclaves, breweries, golf course living and many other referral partner videos to share with clients, check out our playlist here.

 

As your go-to Santa Cruz County referral partner, we’re all about supplying you with local intel to keep your clients informed in their coastal and mountain property search. We love making the referral process seamless with your clients and we’re happy to navigate our region together, we’re experienced in properties ranging from vineyards to coastal luxury and everything in between.

 

We’ve made it easy for your clients to explore this diverse county with a variety of resources ranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and Fire Protection resources that will give your clients an edge when considering their next property in our region.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource.

-Erick Fernandez

Posted in Industry Resources
Sept. 27, 2022

SEPTEMBER 2022 SANTA CRUZ COUNTY MARKET WATCH

MYTH BUSTING IN SANTA CRUZ REAL ESTATE

SEPTEMBER 2022 MARKET WATCH:

Surprising Stat Opens Window of Opportunity for Buyers & Sellers

 

We love stats here at EF Homes and we’ve been monitoring the market and a window of opportunity has just opened for both buyers and sellers. As we share in this Market Watch episode, inventory levels are once again low, very low. For the seller, the competition is now sparse and for those buyers, your competition may be less due to the headlines that don’t typically pertain to our unique market, especially with today’s financing and negotiation strategies we’ve covered in recent videos so let’s explore your situation when you’re ready.

 

We hope you enjoyed this edition of Market Watch. Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.

 

Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week. Our Vlog Bio or EFHomes.com/blog has all the resources we’ve mentioned waiting for you.

 

Thank you for letting us be your real estate resource!

-Erick Fernandez

 

 

Posted in Market Updates
Sept. 21, 2022

WHAT'S HOT IN SANTA CRUZ REAL ESTATE?

 

WHAT’S HOT IN SANTA CRUZ: MOUNTAINS VS. COAST

As you explore Santa Cruz County, you’ll soon find there are a variety of climates, neighborhoods and types of living scenarios to consider. From rural, vineyard neighborhoods to urban shopping and food options being a quick e-bike trip down the street…we have it all. In this series of videos, we help shine a light on all your options as you discover all that is Santa Cruz.

 

PART 1: Urban & Coastal Living

 

PART 2: Rural Living

 

PART 3: BONUS Hidden Gem

 

We hope you enjoyed Part 1 and 2 as well as our bonus video of our What’s Hot in September Series. Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home. Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.

 

If you’re one of our industry friends, you’ll want to explore our Referral Partner program too so you and your clients can enjoy our extensive program that we’ve assembled for both of you.

 

Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week. At EFHomes we have all the resources we’ve mentioned waiting for you.

 

Thank you for letting us be your real estate resource!

-Erick Fernandez

 

 

 

Posted in Market Updates
Sept. 9, 2022

SANTA CRUZ REAL ESTATE VS. THE BAY AREA & BEYOND

 

If you’re a local Santa Cruz resident, you know. But if you’re considering the move to the coast from the Bay Area and beyond, there are some things to know first. If you’re reading the National or even Bay Area headlines, real estate can be quite overwhelming simply due to the mass competition you have when searching for a home or selling your home if it’s time to make a change.

 

Our Santa Cruz market is vastly different than larger markets so those news stories really don’t apply here for the most part, so in this two part set of videos below, we break down what our Santa Cruz market means for both buyers and sellers right now at this very moment in early September 2022.

 

PART 1

PART 2

 

We hope you enjoyed Part 1 and 2 of Santa Cruz versus The Bay Area. Have you checked out our library of resources, including our READY TO STAY & SELL programs allowing 0% financing for 12 months to fix up bathrooms, your roof, landscaping and so much more whether you’re in the market to buy or sell your home? Plus, our Mortgage & Home Value Calculators will help you crunch your numbers.

 

Don’t forget to sign up for our e-newsletter so you don’t miss out on all our news, trends and market information to keep you in the know too as it’s released each week. Our Vlog Bio or EFHomes.com/blog has all the resources we’ve mentioned waiting for you.

 

Thank you for letting us be your real estate resource!

-Erick Fernandez

 

Posted in Market Updates