Santa Cruz & Silicon Valley Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

June 23, 2021

READY TO SELL PROGRAM LAUNCH IS HERE

 

30 SECOND OVERVIEW

 

Has the thought of putting your home on the market crossed your mind, but that outdated kitchen or bathroom is holding you back from getting top dollar like your neighbors just did? Well, we have you covered, enter our "Ready To Sell" program that's exclusive to EF Homes and Keller Williams. You now have the option of applying for 0% financing in either a loan up to $75k or accessing your home's equity, which could increase that amount quite a bit. Either way, your financing will be paid back when the home sells and the whole construction process is taken off your hands by our team.
Ranging from painting your interior or exterior to kitchen & bathroom improvements as well as roofing repairs...you'll be able to transform your property.
BEFORE
AFTER
WHAT YOU CAN DO
Exterior/Interior Paint
Roof Repair
Bathroom / Kitchen Enhancements
Repair / Replace Flooring
Cosmetic Renovations
Overhaul Landscaping
We're here to help and can't wait to explain the details, we're extremely excited and look forward to making this a game changer for your home. Feel free to call or text us at (831) 247-0477 or email Erick at Erick@EFHomes.com. 
Posted in READY TO SELL
June 18, 2021

EF Homes Moves to Capitola

 

HUGE NEWS FROM EF HOMES: We're 100% ecstatic to share the news that EF Homes is moving to it's new upper Capitola Village headquarters in the coming weeks. One of our new neighbors, Gayle's Bakery might be on your list of favorites and lucky for us, we're next door! We'll soon have our state-of-the-art office, aka one-stop-shop for all things real estate ready for your visit, until then, feel free to peek in the windows or call us with any questions that pop up so we can guide you through this SUPER HOT market.

We mention in the video we have 2 big news announcements, and you might be curious on the second, which is our exclusive Keller Williams "Ready to Sell" program that allows homeowners to access a completely turnkey way to update their home without the fuss to ensure your home sells at top dollar. Stay tuned, our next video has all the details that will literally knock your flip flops off...we're blown away every time we tell a homeowner about it.

 

In the meantime, be sure to check out our online tools to help with your real estate journey as we're always happy to speak with you about your specific situation at (831) 247-0477 or Erick@EFHomes.com.

 

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Posted in EF Homes News
May 21, 2021

SOUTHBAY MARKET WATCH MAY 2021

HERE'S WHAT THE MARKET IS TELLING US

As an active realtor in the South Bay market, I spend a great deal of time in Silicon Valley. I've been seeing it evolve and I'm sure you've heard that the market is up and because I split my time between Santa Cruz and the Southbay, I witness on a daily basis, how these two markets mix constantly. So what we're seeing over in the Southbay is rents are up and people are flocking to the area. So we're seeing inventory get soaked up at record levels, and that's creating high prices. But more importantly, it's affordable.

Unemployment is very low, salaries are up. So this kind of makes everything come together. And what people are looking for now is that whole balance, work life balance where they can have that home office, get their work done and get outside, go for a hike, all these things that kind of lead to a better lifestyle.

So that's kind of the trend that's going on. And I'm seeing it firsthand, for my clients in Campbell recently, with a property recently over in San Jose that the south end just created for them, the perfect lifestyle where they could get out of their condo in a tight little neighborhood. And you have a little bit more space to enjoy the outdoors. This is a perfect example, that if you reach out to me, we can talk about that. Maybe you have some questions I'm happy to answer. The market, market is very strong, but there's opportunity out there for buyers. And maybe you're a seller wondering what's in it for me, or you might need to move because you've got grandchildren out of the area that you want to get closer to.

We can help you there, too. We've got an exclusive ready to sell program that's going to be launching in the next couple of days. We'll have some updates on that, so tune in to our newsletter.

Just let us know if you need assistance in answering questions on your specific situation, we're here to help. Call or text us at (831) 247-0477 or email me at Erick@EFHomes.com.

We have lots of resources for you too, including:

HOME VALUE CALCULATOR

MORTGAGE CALCULATOR

LISTINGS BY NEIGHBORHOOD

Posted in Market Updates
May 21, 2021

SANTA CRUZ COUNTY MARKET WATCH MAY 2021

 

HERE'S WHAT THE MARKET IS TELLING US

We're going to break down today the headlines, the stats, the trends, everything I'm seeing out there in the life of a realtor in the Santa Cruz market. I'm sure here in Santa Cruz County, you've heard that real estate inventory is maybe low or prices are up. Basically, all of that is true. Inventory is not lower than it's been the last few years. It's just that our buyers are soaking up our inventory faster than ever. So it's creating this feeling of a low inventory and that's, creating the higher prices. But more importantly, it's the life work balance that's really creating this. People want that in their lives. And we're so connected here to Silicon Valley, where major employment is commutable. And so they're saying we can live here. We can go for our walks in the morning by the beach, we can take a hike up in the mountains, go ride our mountain bike. All these things are just are possible, and you can still go to work later that afternoon. Or maybe this is just your weekend plans, but this is kind of the lifestyle that we're seeing trending, and we just were featured, the chief economist of Realtor.com just posted our Santa Cruz Market in the top 10 in the nation. And this is the main reason why.

Just let us know if you need assistance in answering questions on your specific situation, we're here to help. Call or text us at (831) 247-0477 or email me at Erick@EFHomes.com.

We have lots of resources for you too, including:

HOME VALUE CALCULATOR

MORTGAGE CALCULATOR

LISTINGS BY NEIGHBORHOOD

Posted in Market Updates
May 20, 2021

INDUSTRY MARKET UPDATE: MAY 2021 SANTA CRUZ

Hello industry friends and colleagues, I hope your business is strong and healthy. Here in May 2021, I want to provide a full picture as to the Santa Cruz County real estate market. Our region is highly diverse and it's RED HOT, being ranked by Realtor.com as the Nation's 10th most popular vacation real estate market for buyers. Whether your clientele is in the SF Bay Area or anywhere throughout the nation, my team is here to help in a variety of ways to get your clients into the property they've been searching for here on the coast.

Here's a link to our latest Santa Cruz County Market Update.

You may also find our Find Your Perfect Neighborhood page to be a great resource for clients to explore our area and the listings currently on the market.

I look forward to helping you and your clients and sincerely thank you for your trust,

Erick Fernandez

831.247.0477

Erick@EFHomes.com

 

 

May 18, 2021

PROP 19 EXPLAINING THIS WELL KEPT SECRET

If you're curious about California's Prop 19, you're in the right place. It's been a well kept secret both leading up to it becoming active and continues to be after its April 2021 introduction, and it shouldn't be. So we're here to break it down. Whether maybe you're going to inherit an investment property soon or it's your primary residence, there are some huge advantages you need to know about. Basically, Prop 19 now allows you to keep that lower tax basis you might already have and bring it into Santa Cruz County from, let's say, Santa Clara County, where you couldn't do that before. So this is a great opportunity for many homeowners. Basically, if you're 55 and over or you have a homeowner with certain disabilities or you're a victim of the recent wildfires, you now qualify for this awesome opportunity.

Here are two additional videos that speak to both the Property Tax and Fire Victim benefits of the program:

 

In case you want to do some investigative work, CLICK HERE for the official State of CA website on the topic, but I'm happy to jump on a call with you to chat about your specific situation too.

In the meantime, be sure to check out our online tools to help with your real estate journey as we're always happy to speak with you about your specific situation at (831) 247-0477 or erick@efhomes.com.

Mortgage Calculator

Home Value Estimator

Search What's Available Now

Posted in Prop 19
May 7, 2021

UP-TO-THE-MINUTE MARKET MAY UPDATE: ATTENTION BUYERS

 

WHAT BUYERS NEED TO KNOW

We still expect low inventory, but if you stay ready, there may be an opportunity for you as we approach summer and even into the summer season. Some folks are gearing up to go back to work in the office, and therefore putting the home searching on hold. Others are starting to get out and about more and even planning vacations. Try not to let buyer fatigue discourage you; we are here to help you win these opportunities!

We have lots of resources for you too, including:

HOME VALUE CALCULATOR

MORTGAGE CALCULATOR

LISTINGS BY NEIGHBORHOOD

 

 

Posted in Market Updates
May 7, 2021

SILICON VALLEY MARKET UPDATE: APRIL 2021 EXPLAINED

HERE'S WHAT APRIL 2021 STATS ARE TELLING US

The real estate market has certainly continued to gain momentum since the beginning of the year. Inventory remains limited, yet we expect a slight increase in the current Spring and upcoming Summer seasons. Despite a pandemic, home sales in Santa Clara County have surged over the last year and a half. Our strong housing market in terms of sales and price this year is encouraging for sellers who are experiencing high amounts of buyer demand and record high purchase prices. Interest rates remain at historic lows and remember that for every 1% decrease in rate, there is an 11% increase in purchasing power! Because of these low rates, buyers are able to qualify for and afford higher priced homes because the monthly payment decreases with each percentage point.

We have lots of resources for you too, including:

HOME VALUE CALCULATOR

MORTGAGE CALCULATOR

LISTINGS BY NEIGHBORHOOD

Posted in Market Updates
May 7, 2021

SANTA CRUZ COUNTY MARKET UPDATE: APRIL 2021 EXPLAINED

HERE'S WHAT APRIL 2021 STATS ARE TELLING US

The real estate market has certainly continued to gain momentum since the beginning of the year. Inventory remains limited, yet we expect a slight increase in the current Spring and upcoming Summer seasons. Despite a pandemic, home sales in Santa Cruz County have surged over the last year and a half. Our strong housing market in terms of sales and price this year is encouraging for sellers who are experiencing high amounts of buyer demand and record high purchase prices. Interest rates remain at historic lows and remember that for every 1% decrease in rate, there is an 11% increase in purchasing power! Because of these low rates, buyers are able to qualify for and afford higher priced homes because the monthly payment decreases with each percentage point.

We have lots of resources for you too, including:

HOME VALUE CALCULATOR

MORTGAGE CALCULATOR

LISTINGS BY NEIGHBORHOOD

 

 

Posted in Market Updates
March 1, 2021

HomeLight Achievements

We earned a HomeLight Achievement Award for 2020! Real estate agents earn this award when they rank in the top 5% of agents in their area based on historical real estate transaction data. Each year, HomeLight awards agents at both the local and national levels for excellence in 3 distinct categories. As a winner of HomeLight Achievements, I’m proud to represent some of the top-performing agents working in the U.S. today.

 

 

HomeLight Achievement Winner - Erick Fernandez - Top California Real Estate Agent

Posted in Market Updates