Santa Cruz & Silicon Valley Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

Aug. 27, 2021

EF HOMES B2B AUGUST 2021 MARKET WATCH

 

 

Santa Cruz, The Ultimate Walkable & Bikeable Community

Santa Cruz County truly is one of the most walkable & bikeable communities in our region, making the beach and the redwoods oh so accessible without your car. More and more developments are gaining popularity while more are breaking ground everyday PLUS the infrastructure for leaving your car behind is top priority.

 

We’ve made it easy for your clients to explore this diverse county with a variety of resources ranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and ADU resources that will put your clients ahead of their competition.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource.

- Erick Fernandez

Aug. 27, 2021

EF HOMES SOUTHBAY AUGUST 2021 MARKET WATCH

 

 

YOUR MOUNTAIN RETREAT IS WAITING…

We continue to witness the mass appeal of living in the serenity of the mountains, and with the expanse of the Santa Cruz Mountains spanning across both Santa Clara and Santa Cruz Counties, many are finding their commutable hideaway. Between Highways 85 and 1, there are quite a few hidden communities that many don’t know exist, here are some that should be on your radar if you’re considering leaving the Silicon Valley lifestyle behind.

 

We’re here to be your real estate resource in this search, so we’ve created a website filled with resources. From our mortgage and home value calculators to our Ready to Sell program with 0% financing that’s paid back when your home sells, we’re here to make your real estate journey super turnkey.

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 (Learn About Each Mountain Town)

 

Thank you for letting us be your real estate resource!

 

-Erick Fernandez

 

Posted in Market Updates
Aug. 27, 2021

EF HOMES SANTA CRUZ AUGUST 2021 MARKET WATCH

 

 

WHICH NEIGHBORHOODS ARE HOT?

Here in Santa Cruz County, there are so many variables that influence our market, but right now there are definitely two trends that both BUYERS & SELLERS should keep in mind. First, it’s all about walkability and bikeability, allowing the car to stay at home. If you’re considering making the shift towards using human power to get around, this walkability tool is going to be quite helpful.

 

The second trend we’re seeing is the popularity of specific neighborhoods like Santa Cruz Gardens, which has been a hidden gem for some time. The influx of Silicon Valley looking for affordable and commutable housing PLUS locals looking for a way to still be close to nature and still be close to our villages and shopping & dining areas are major factors.

 

As a bonus we've included a few other resources including our Ready to Sell 0% financing program where funds are paid back at close of escrow PLUS access to our Neighborhood Listings resource for all the latest listings throughout the county. And you can’t forget our mortgage and home value calculators too.

 

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for letting us be your real estate resource!

 

-Erick Fernandez

 

Posted in Market Updates
Aug. 25, 2021

HOMEOWNER FIRE RESOURCES & UPDATES

 

For many homeowners, the threat of fire season seems to be extending beyond just the summer months and we wanted to make sure that all those who are impacted know about the latest news and resources. In this episode, we lay out some of the important resources and rules that have been enacted for homeowners, and how that impacts those who might be selling a home or property in zones 1 and 2 in our region. You'll want to visit the CAL Fire website to access the guidelines, inspections and details you need to protect your home, which were mentioned in the video.

 

If you've been previously impacted by the fires this past year, you'll want to visit the link to our Prop 19 series that spotlights the opportunity for previous fire victims who would like to relocate, allowing them to transfer their property tax basis with them, anywhere throughout California. PLUS, here's a 9/15/21 article from Santa Cruz Local on the recent approvals regarding easing restrictions for those wanting to rebuild their homes.

 

Be sure to check with us if you have any questions specific to your situation as we really do appreciate you making us your real estate resource. Here are some additional resources if you're considering entering the market:

 

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for watching,

 

Erick Fernandez

 

Posted in Resources
Aug. 25, 2021

WHY IS OUTDOOR LIVING HOT?

The possibilities are endless, whether it’s your front, back or side yard, this video is all about helping you get those creative juices flowing. There are definitely some turnkey ways to add value to your property as most buyers are scooping up added value assets that bolster the enjoyment of the home. Whether you’re staying put or figuring out the best way to add value to your property, here are some things to consider.

 

Included in the mix are ADU’s and we have an entire episode (Santa Cruz & Southbay) devoted to this topic with all the latest rules and regulations including an address tool that tells you what your property’s situation holds for you with current guidelines.

 

Thank you for watching and be sure to visit the links below to learn more about our Ready To Sell program that lets you update your home with 0% financing that’s paid back at the close of escrow, as well as all things Prop 19, ADU’s, hot listings and our mortgage/property calculators.

 

Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for letting us be your real estate resource!

 

-Erick

 

Posted in Trends
Aug. 25, 2021

HOW TO TRANSFORM YOUR BONUS ROOM

 

HOW TO TRANSFORM YOUR BONUS ROOM

Do you have a room that’s just collecting dust? Well hold tight, we have a number of new ideas that are transforming the whole concept of having a Bonus Room. From your Peloton Palace to living the Amazon Life with a package room, we have curated lots of ideas to get those creative juices flowing. And if you need some assistance with contractors or specialists to make it all happen, we’re literally a phone call, text or email away.

 

Here are a number of articles that showcase the endless possibilities for that unused space.

ApartmentTherapy.com

ElleDecor.com

 

And don’t forget we have additional resources below as well as all the details on the Ready to Sell program that lets you renovate and update at 0% and pay it all back when escrow closes.

 

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for letting us be your real estate resource!

 

-Erick Fernandez

 

Posted in Trends
July 23, 2021

EF HOMES SANTA CRUZ JULY 2021 MARKET WATCH

HOW TO PRICE YOUR HOME RIGHT

We are in the middle of summer and not only is the weather hot, but the real estate market still is too! The trend we typically see during summer months is that some potential buyers are out traveling or are possibly taking a break due to “buyer fatigue” they’ve experienced during spring. This means that the buyers still out there are serious and ready to put in strong offers, but one of the most important things to cover is pricing your home correctly! You may have just seen neighbors sell their house for top dollar. What you don’t want to do is list your house at that same point or even higher because it might signal to buyers that the ultimate sales price may be out of their range. First we need to compare the condition of your house vs. the house that just sold nearby. Theirs may have been in a spectacular, freshly renovated state and maybe yours needs some touch ups.

 

That’s where we come in to guide you through a pricing strategy and to help you decide what improvements may be worth completing. Our Ready to Sell Program offers sellers $75,000+ at 0% interest to cover updates and repairs to get your house in top shape!

 

Thank you for letting me be your real estate resource.

-Erick Fernandez

 

 

REAL ESTATE RESOURCES

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

 

Posted in Market Updates
July 23, 2021

EF HOMES SOUTHBAY JULY 2021 MARKET WATCH

 

THE ART OF THE DOWNSIZE

We’re seeing a noticeable uptick in those wanting to downsize their way to southern Santa Clara County as well as Santa Cruz County (Watch Our Santa Cruz July Market Watch) to escape the masses and enjoy the tranquility of nature and recreational destinations. And with this extremely HOT market and super-low inventory, this mission can be quite the adventure. We’ve been helping many of those people wanting to make the move, and many of them have faced the hurdle of getting their home ready to sell...problem solved, we have an entire program that gets your property looking spectacular!

 

Whether it’s an outdated kitchen or bathroom or possibly landscaping and floors, our "Ready To Sell" program is exclusive to EF Homes and Keller Williams. You now have the option of applying for 0% financing in either a loan up to $75k or accessing your home's equity, which could increase that amount quite a bit. Either way, your financing will be paid back when your home sells PLUS the whole construction process is taken off your hands by our team.

 

This transformation can include: 

 

Exterior/Interior Paint

Roof Repair

Bathroom / Kitchen Enhancements

Repair / Replace Flooring

Cosmetic Renovations

Overhaul Landscaping

 

Thank you for allowing me to be your real estate resource.

-Erick Fernandez

 

REAL ESTATE RESOURCES

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

 

 

Posted in Market Updates
July 23, 2021

EF HOMES B2B JULY 2021 MARKET WATCH

While inventory has reached drastically low levels that haven’t been seen for decades across the Greater Bay Area, here in highly-coveted Santa Cruz County, those stats are taken to extremes. Not to worry as we have the inside track for clients of yours looking for that downsized dream home by the beach or in the redwoods. We’ve made it easy for your clients to explore this diverse county with a variety of resources ranging from our neighborhood home search tool and mortgage calculator to our Prop 19 and ADU resources that will put your clients ahead of their competition, all are listed below.

 

Thank you for allowing EF Homes to be your Santa Cruz Real Estate resource.

- Erick Fernandez

 

BUYER RESOURCES

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

 

July 20, 2021

HOW TO STAGE YOUR HOME TO SELL SERIES

 

Welcome to Part 1 of 3 in our series on how to strategically stage your home when selling in this SUPER HOT market. While virtual staging is relatively inexpensive at about $35/room, the return on investment in actually staging your home can ranging from 15x-30x the expense. This is purely out of providing an experience that allows potential buyers walking through the front door with the WOW factor that an empty home doesn’t command. Be sure to watch our next two videos below on the logistics and curb appeal aspects of staging...the bonus is that this part of selling your home is covered by our Ready To Sell program, that provides you 0% financing in the form of a loan or line of credit that you pay back when your home sells (kitchens, bathrooms, roofing and more are covered too).

 

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Next up, is part 2 of 3 in our series on how to strategically stage your home when selling in this SUPER HOT market. You might be wondering if you need to move out or stay put when staging your home...we can certainly assist you in either scenario, but staying in one of our preferred AirBNB’s while workers and potential buyers come and go, might be appealing.

 

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In part 3 of our series, we cover outdoor staging or curb appeal as the coveted first impression that guides the rest of potential buyers’ mindset when exploring your home. We have this down to the point where you hand us your keys and your landscaping will literally, magically change almost overnight.

 

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We hope you enjoyed our Staging Series, as a bonus, here are some additional resources whether you're selling or buying:

 

 Mortgage Calculator

Home Value Estimator

Search What's Available Now

 

Thank you for allowing me to be your real estate resource!

 

-Erick Fernandez

 

Posted in Sellers